Adidas’ 3D-Printed Runners Are Coming to Just Three Cities

Adidas’ 3D-Printed Runners Are Coming to Just Three Cities

New Yorkers, get ready.

New Yorkers, get ready.

Text: Thomas Freeman

If adidas is true to its word, shoppers will one day be able to drop by an official store, jog on a treadmill and walk away with tailor-made 3D-printed kicks. It remains a far-off goal, but adidas has taken a big first-step—releasing the new 3D Runner.

The look of the sneaker is admittedly familiar with an upper crafted from adidas’ trendy Primeknit material (shades of Yeezy Boost). The major innovation here is in the midsole, which has been 3D printed as a web structure with dense areas for high impact and less dense pockets for low pressure. Rather than being tacked on after production, the heel counter—also 3D printed—has been fused with the midsole for a much sturdier overall shoe.

“This is just the beginning,” Mikal Peveto, senior director of adidas’ Future team, said in a statement. “Creating customized shoes based on an individual’s footprint – including their running style, foot shape, performance needs and personal preferences – is a north star for the industry and adidas is leading with cutting edge innovations.”

adidas had already 3D printed shoes for winning athletes at the Rio Olympics, hinting a release was on its way to the games’ some 3.5 million global viewers. Still, such technology will feel particularly out-of-reach for anyone outside of major world cities.

Beginning December 15, the 3D Runner will be available exclusively at select stores in London and Tokyo and at adidas’ New York flagship for $333. adidas advises that sneakerheads reserve theirs on the adidas Confirmed app as this will be a limited-edition drop.

Until adidas can print some more, expect these to go as fast as they came.

UP NEXT

Hit the Slopes with a Jeff Koons-Designed Snowboard