Craig Green's Fall 2016 Campaign Was Shot by Drones

Craig Green's Fall 2016 Campaign Was Shot by Drones

Further proof that the London designer is breaking barriers in fashion

Further proof that the London designer is breaking barriers in fashion

Text: Emma Blanchard

British fashion designer Craig Green took an extremely unique approach in capturing his Fall 2016 collection. Eliminating photographers completely, Green opted to shoot his romantic yet futuristic collection with drones—becoming the first fashion designer to do so.

Along with the National Geographic-inspired images, Green chose to cinematize the group of models; in multiple short films, the drone spirals above the models who lay in a heap upon black, velvety sand. Styled by Robbie Spencer, the models lay together draped in both heavy hazmat looking suits as well as more delicate looking heat washed silk. Despite the futuristic technique the designer's objective for the campaign was to create the illusion these drone captured images were paintings. This opposition mimics the variety of themes incorporated into the collection, from future nihilism to an old world romanticism.

Check out both the series of images as well as the videos below.

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