Gigi Hadid Stars In Ad For Versace's Dylan Blue Fragrance

Gigi Hadid Stars In Ad For Versace's Dylan Blue Fragrance

The model kicks serious ass in the new short film promoting the cologne

The model kicks serious ass in the new short film promoting the cologne

Text: Jillian Selzer

On the heels of Versace's fragrance release of Dylan Blue for Versace Pour Homme, the Italian fashion house debuted a short film starring supermodel Gigi Hadid to promote the cologne. Shot by Bruce Weber, the film shows off that unmistakable Versace masculinity at its best with motorcycles, muscles, and men fighting for the affection of the elusive, mysterious, and strong ringleader of the pack. Weber channels classic cinema in the film with a sultry Italian narration, a black-and-white aesthetic and dramatic music as the background for a tough Gigi throwing punches with power as she seduces her counterparts. In an interview with WWD, Donatella Versace spoke of the inspiration behind the fragrance.

“I love how Dylan Blue captures such an evocative world of Versace masculinity. I have always believed men should be strong, passionate, proud, expressive, unafraid. I love that in today’s world, men feel able to reveal their true natures, to share their passions and their beliefs. It’s there in the fragrance, which is strong, fresh, seductive. It is there in the bottle design, which is powerful, distinctive. It is there in the beautiful, individual young men who feature in the campaign. It is there in the martial arts fighters who appear, and who prove their strength every day.”

Mixed martial artists Alan Jouban and Adam Von Rothfelder and model Trevor Signorino star alongside the model. Watch the entire film below. 

Credits: Photo Courtesy of Versace

UP NEXT

A Scripted Comedy Series Is Being Made About Notorious B.I.G.