KITH Teams Up with Cap'n Crunch in New Collection

KITH Teams Up with Cap'n Crunch in New Collection

KITH continues to bring '90s icons back into the contemporary landscape with latest collaboration.

KITH continues to bring '90s icons back into the contemporary landscape with latest collaboration.

Text: Kate Ramsay

Lifestyle store and streetwear retailer Kith launches its latest collaboration with the beloved cereal brand Cap’n Crunch. The collection brings Cap'n Crunch into the modern era with apparel, home goods, and limited-edition cereal and packaging. The accompanying lookbook/campaign stars KITH founder Ronnie Fieg and the Captain himself. The visuals tie together a modern brand with a classic company.

This Saturday, October 8, Kith and Cap’n Crunch are opening their doors at two pop-up shops in New York and Miami, and will feature the entire KITH x Cap’n Crunch apparel. On the menu as well will be a mixture of the old and new: Cap’n Crunch’s original flavors and KITH’s own limited edition Kith Treat’s mixture. Kith Treat’s is limited to 500 boxes and will be available exclusively in both popups. The apparel will be available online at KithNYC.com on Saturday, as well, at 11 a.m.

Click through images from the lookbook and get a first glimpse of the products in the slideshow below.

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