Shinola Branches Out Into Electronics

Shinola Branches Out Into Electronics

A turntable and a luxury power strip are among the Detroit-based retailer’s new products.

A turntable and a luxury power strip are among the Detroit-based retailer’s new products.

Text: Thomas Freeman

Shinola, the Detroit-based manufacturer of leatherwear and watches with a distinctly American patina, has added electronic and household goods to its eclectic inventory. The products, rather than being packed with overly technical “smart” features, instead place a premium on simplicity and great, timeless style.

The first—and splashiest—of the lineup is the new Runwell Turntable, the brand’s first-ever audio product since its founding in 2011. Engineered by the nascent Shinola Audio Team (more to come, perhaps?), it marries time-honored analog technology—a two speed, belt-driven turntable and an integrated phono—with the modern luster of aluminum, steel and wood. Although a turntable will never debut to the same buzz as a sick pair of headphones, it should evoke plenty of Motown nostalgia.

The next product, created in partnership with General Electric (GE), offers a much-needed upgrade on a longtime household eyesore—the power strip. Braided cloth stands in for unsightly acrylic wires while the usual clunky and cumbersome powerbox is now a clean yet sturdy-looking die-cast supply port, which boasts five outlets and two USB ports. A luxury power cord may not seem like the most reasonable purchase, but your average power tool-loving Joe would drool at the sight.

Shinola, like its immediate competitor Timex, is best known for its reasonably-priced electronic timepieces with quality leather straps. This time, Shinola manages fine without the leather for a vintage-style wall clock powered by GE. The bold-faced Arabic numbers and muted black, white and navy color options are simple to a fault, a far cry from that kitschy cuckoo clock your grandparents had on their wall.

The Runwell Turntable is now available for purchase on Shinola’s website for a cool $2,500 while the power supply units and wall clocks—and their price points—will be made available on Dec. 1. Any of the new offerings, viewable in the slideshow below, would make the perfect Holiday gift.

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