SXSW: Virtual Reality For The Ear

SXSW: Virtual Reality For The Ear

VMAN'S CONSULTING CREATIVE/DESIGN DIRECTOR, GREG FOLEY, IS SEARCHING FOR THE BEST AND BOLDEST AT SXSW. UP NEXT, THE MOST EXCITING AND ACCESSIBLE NEW TECH FROM THE WORLD OF INTERACTIVE MEDIA

VMAN'S CONSULTING CREATIVE/DESIGN DIRECTOR, GREG FOLEY, IS SEARCHING FOR THE BEST AND BOLDEST AT SXSW. UP NEXT, THE MOST EXCITING AND ACCESSIBLE NEW TECH FROM THE WORLD OF INTERACTIVE MEDIA

Text: GREG FOLEY

Most people think of 3D as a strictly visual experience, but Hooke Audio founder Anthony Mattana is challenging us to open up our ears in a new, immersive way. The Brooklyn-based startup launched its 3D headphones in 2014 with a wildly successful Kickstarter campaign. Since then, Mattana has brought his crusade to SXSW Interactive for a panel discussion on the rising wave of both augmented and virtual reality entertainment. As a veteran sound designer for theater he was frustrated by the lack of dimension in existing consumer headphones. “Conventional audio gear is two-dimensional,” he says, “but if sound occurs all around us we should be capturing it and sharing it that way.” Existing professional equipment comes with a hefty pricetag, so Mattana and his team created a pair of wireless headphones incorporating binaural mics that capture audio identically to the wearer’s experience "so that when a recording is played back, it feels and sounds like you’re there—on any device.”

Limited pre-orders are available now for the Verse model which comes in three colors, white, black, and blue, for $139. For more information, visit hookeaudio.com 

Credits: Images courtesy Hooke Audio

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