THE SECOND COMING OF DIEGO BONETA

THE SECOND COMING OF DIEGO BONETA

THE STAR OF SUMMER’S BROADWAY-TO-BIG-SCREEN MUSICAL, ROCK OF AGES, BECOMES A HIT—AGAIN

THE STAR OF SUMMER’S BROADWAY-TO-BIG-SCREEN MUSICAL, ROCK OF AGES, BECOMES A HIT—AGAIN

Diego Boneta used a pretty smart formula to start his career. The Mexico City€“born actor always dreamed of being a singer, but in this world of reality TV and glossy teen soap operas, he knew that the best way to get his music in the ears of possible fans was to trade in the airwaves for the small screen. That€™s why, after finishing in fifth place in a Mexican version of American Idol called Código F.A.M.A., he strategically agreed to appear on the hit TV show Rebelde under the condition that his character, a town crooner, could sing his own music. €œMy music instantly became international,€ he says now, adding that he went back to re-record some of his hits in other languages to appease a variety of European and South American fans. €œIt clicked: I realized acting can be a vehicle for my music.€ The plan worked per- fectly. Following the show he toured throughout Mexico and Latin America and performed in stadiums that held tens of thousands of screaming fans. €œWe played a sta- dium in Rio [de Janeiro] that held 125,000 people,€ he remembers. €œDuring rehearsals I must have zoned out because someone kept asking me if I was okay. I was like, €˜Mick Jagger played here last night. Give me a minute.€™€

Boneta had a similar plan when he moved to L.A. in 2010, when he was 20, but knew he would be starting from square one. €œLots of people told me I was crazy to move at the peak of my career in Latin America,€ he remembers. €œBut that€™s exactly it: I didn€™t want to leave when they were done with me.€ So Boneta and his par- ents, two engineers that he jokes have absolutely no experience in the performing arts or the politics of the entertainment industry, moved to Southern California. It was a change of pace, to say the least. €œNo one cared what I had done in Latin America, or that I had just packed a stadium in Mexico the night before,€ he says. €œI couldn€™t walk the streets in Latin America, but here? No one cared. It was the most humbling experience in my life.€ He compares it to a real-life Batman scenario: he was Bruce Wayne in L.A., a familiar, non-famous face free to go about his business; but back in Mexico City, he was as popular as a superhero. Perseverance paid off, and so did his old performer€™s formula. He scored the role of Javier Luna, another Latin crooner, on CW€™s 90210, and again performed his own music.

VINTAGE JEANS AND BELT BONETAS OWN

Credits: HAIR DAVY NEWKIRK (TRACEY MATTINGLY)  GROOMING JO STRETTELL (THE MAGNET AGENCY, L.A.)  PRODUCTION GWEN WALBERG (LITTLE BEAR INC)  PHOTO ASSISTANTS MICHAEL MURPHY, JEFF TAUTRIM, WILL ADLER  PRODUCTION ASSISTANTS LUKE ADLER AND GARRETT KOHLER  STYLIST ASSISTANT CLAUDIA CRACIU  HAIR ASSISTANT EDDIE ARANA  GROOMING ASSISTANT JESSICA AHN  PRODUCTION RENTALS EDGE GRIP AND QUIXOTE, LOS ANGELES S PECIAL THANKS BOXEIGHT STUDIOS, LOS ANGELES

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