An H&M and The Weeknd Collaboration is Underway

An H&M and The Weeknd Collaboration is Underway

'Starboy' will be the next face of the fast-fashion retailer's Spring Menswear line.

'Starboy' will be the next face of the fast-fashion retailer's Spring Menswear line.

Text: Mariana Fernandez

Yesterday was a big day for The Weeknd. In addition to announcing a major European and North American tour and releasing a new single, “All That Money” (a demo for Beyonce’s “6-Inch”), the pop-R&B artist revealed a forthcoming collaboration with H&M for the fast-fashion retailer’s Spring menswear line.

excited to announce that I’m starring in the @HM and XO campaign launching March 2017 #HMSPRINGICONS

A photo posted by The Weeknd (@theweeknd) on

Spring Icons Selected by The Weeknd will be the latest in the brand’s "Selected By" series, following David Beckham. The Toronto artist’s hand-selected pieces will form the Spring 2017 collection and will be available as of March 2.

Credits: The Weeknd by Inez and Vinoodh for VMAN36.

UP NEXT

The Weekend in Instagrams with Drake, Anwar Hadid, and More