The Weeknd Releases Apocalyptic Video For "I Feel It Coming"

The Weeknd Releases Apocalyptic Video For "I Feel It Coming"

The singer takes his album title Starboy literally.

The singer takes his album title Starboy literally.

Text: Truman Ports

With the pseudo dystopian state and political climate of the country, intergalactic space-themed videos with motifs of hope seem to be the hot trend for 2017 (think Lana Del Rey's cosmic video for "Love"). The Weeknd joins the space adventure with the release of a new video for "I Feel It Coming," the second of two collaborations with Daft Punk on his 2016 album Starboy.

Directed by Warren Fu (known for working with The Strokes, The Killers, Weezer, and Depeche Mode), the video seems to take inspiration from a 1950s sci-fi film, but with the film grain and quality of an abused and overplayed 1980s VHS tape.

The video features the gorgeous Japanese model-designer-actress Kiko Mizuhara as the love interest and dance Goddess who The Weeknd serenades with his Michael Jackson evocative runs (not to mention his jacket which is totally Jackson inspired). But even The Weeknd couldn't stop the apocalyptic events that would turn Mizuhara into stone. She falls and shatters on the ground releasing a snake, and The Weeknd reaches for her to no avail as he turns into stone like everyone else on the crumbling planet. Daft Punk makes an appearance at the end as other-worldly explorers who discover a mysterious purple light glowing through the snowy ground of the abandoned world.

The video is just as bizarre as it sounds. Check it out below.

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