Young Thug Stars in Puma's 70s-Inspired Campaign

Young Thug Stars in Puma's 70s-Inspired Campaign

Young Thug Is The Newest Artist To Hop On The Rihanna-driven Puma Bandwagon

Young Thug Is The Newest Artist To Hop On The Rihanna-driven Puma Bandwagon

Text: Emma Blanchard

Successfully making a comeback with new celebrity ambassadors including Kylie Jenner and Rae Sremmurd, Puma has added Young Thug to the list of young influencers launching their new 1970s-inspired campaign. The Atlanta-born rapper is captured sporting a variety of tracksuits, both vintage looking as well as sleek, more contemporary designs. Boomboxes, records, and bicycles, recalling the 70’s hip-hop scene.

Thugger, who now prefers to go by “No, My Name Is Jeffery,” and his cool, alluring image is helping Puma to rebrand itself. Rihanna, the brand's new creative director, has enabled Puma to do a 360 and connect to the younger generation through a more street-minded aesthetic, modeled by some of our favorite artists.

Check out the campaign below.

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