At the crux of this intersection of luxury and internet access sits Sebastian Cruz Couture. This luxury clothing brand emphasizes boldness, pattern, and making a statement without having to say a word. Keep reading for a peek behind the curtain at their 2021 pre-fall menswear collection, as well as the backstory on this innovative fashion brand.

As usual, this featured collection by Sebastian Cruz Couture stands out for its innovative patterns and colors. You’ll find dress shirts from the warm end of the color spectrum, in dijon and pineapple hues. Either of these choices pairs nicely with the expertly tailored white or black trousers in this collection. But perhaps the most noteworthy item from this selection is the Tormalina Tweed Jacket, priced at 1095 USD. This jacket engages the eye in pattern as well as texture. Like any item from Sebastian Cruz Couture, this jacket is special occasion wear at its finest. 

This collection is poised to be everything Sebastian Cruz Couture’s clientele have been wanting. However, one of the reasons that they stand out from other luxury brands is that Sebastian Cruz Couture is not dependent on seasons. “We release things based on what’s fashionable and desired at any given moment,” says founder and owner Cesar Cruz. “It allows us to break the framework and step beyond what luxury designers have offered in the past.”

Sebastian Cruz Couture was founded by husband-and-wife team Cesar and Natasha Cruz. Natasha has an eye for fashion, and Cesar had been building his e-commerce portfolio since the early 2000s. “My wife has a flair for seeing what is missing from the fashion industry and filling that gap with expert designs,” said Cruz.  This strategic eye brings necessary innovation to the pre-fall 2021 menswear collection. And ultimately, it was what brought everything together in the first place.

Believe it or not, it all started with pocket squares. Cesar and Natasha noticed that luxury pocket squares were not maintaining their desired shape when worn. To fix this issue, they created a pocket square with a crocheted lining that stood up by itself. This innovation allows you to give any regular outfit a pop of personality. And from there, the rest was history! Now Sebastian Cruz Couture creates full outfits using a vertical approach to control every step of the process from design to distribution. Sebastian Cruz Couture items are sold at a high pricepoint that guarantees quality, customization, and service. “We want to cultivate intentional relationships with our clientele,” says Cruz. “This is how we maintain our status as a luxury clothing brand.”

But readers may still be wondering who exactly is Sebastian? Well, as it turns out, the answer is pretty sweet. “One day, when my wife and I have a son, we will name him Sebastian,” said Cruz. “Because of him, all of our collections, designs, and plans for this business are geared towards the future, and the pre-fall featured collection is no exception.”