A Look at the Men's Fashion Mecca: Pitti Uomo

A Look at the Men's Fashion Mecca: Pitti Uomo

V went to Florence to check out this menswear trade show.

V went to Florence to check out this menswear trade show.

Text: Zoe Elefterin

With men's fashion month well underway, the styles coming out of Italy right now are blowing us away. Central to it all is Pitti Uomo, the bi-annual Florence-based trade show is amongst the best events to catch some of the most formidable menswear around. Exhibitors come from all over the world, and this year, 1,230 different brands participated in the event. Located at the Fortezza da Basso, the historic fourteenth century fort has been home to the trade show for nearly 50 years.

Raffaello Napoleone, the CEO of Pitti Imagine and also one of its founders, caught up with V about the legacy that their event has created and how things have changed. “The shows started in 1972. [It was] ninety percent formal wear, and then we understood that the market was changing.” Throughout the years, the street style has become central to the experience at Pitti Uomo. Looking at the street style at this year’s event, the influence of streetwear has had obvious international reach. You’ll see a lot more sneakers and sportswear these days.

When Napoleone is asked how much things has changed, he humbly answers: “Dramatically.” From the business side of things, to how much menswear has evolved, Napoleone seems to be pleased with the direction in which things are going.

In an interview with Fashion Insiders, he expressed that “We work with visionaries. They represent the trends of the future. We shouldn’t forget [that] fashion is the fastest-paced and most creative industry in today’s world.”

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