A Neon Green Louis Vuitton Pop-up Appears in NYC

A Neon Green Louis Vuitton Pop-up Appears in NYC

After touring around the world, the Louis Vuitton pop-up, promoting the brand's FW19 collection, made a stop in NYC.

After touring around the world, the Louis Vuitton pop-up, promoting the brand's FW19 collection, made a stop in NYC.

Text: Julian Wright

Over the last year, you may have seen a Louis Vuitton Pop-up emerge in a city near you. It started in London, then Shanghai, Tokyo, Beverly Hills, Chicago and now, the Big Apple. Promoting the fashion house's FW19 collection, this pop-up in Manhattan's Lower East Side is packed with familiar looks from the runway. The collection's Parisian debut setting inspired the pop-up's location, sharing a similar grungy, downtown aura. The brand's creative director, Virgil Abloh, guided this pop-up, making it one of special importance.

Though the clothing is the store's focal point, the 6,000 square-foot destination is filled with one other thing: neon green. For real, everything is green. The exterior, the interior, the fixtures and even an all-green male figure sitting on an all-green couch. Even the mailbox and trash bags are that same acidic hue. The products being sold are the only objects with any other color. You can find sharp suits, monogrammed accessories, rainbow leather prints, and the updated version of the "skate" trainer from FW19 at this new locale. Whether you can afford Louis Vuitton or not, the company is selling an immersive experience for anyone and their Instagram to enjoy.

The Louis Vuitton Pop-up Store is located at 100 Rivington St, New York, NY 10012. It will be running until July 21st.

UP NEXT

Premiere: "empty" by Yoshi Flower