adidas Skateboarding And Unity Celebrate LGBTQ+ Skate Community

adidas Skateboarding And Unity Celebrate LGBTQ+ Skate Community

adidas Skateboarding And Unity Celebrate LGBTQ+ Skate Community

The collaboration aims to spark creativity and change.

The collaboration aims to spark creativity and change.

Text: Laura Sanchez

Since 1998, adidas Skateboarding has been creating footwear and apparel for skateboarders supporting a group of iconic, elite, and trendsetting professional and amateur skateboarders from all over the world. Most recently, the brand joined forces with Unity—gender-neutral apparel and footwear that celebrates the queer and trans community in skateboarding—to deliver a Fall/Winter 2020 collection that is grounded in individuality and inclusion.

The queer skate collective was formed in 2017 by Jeffrey Cheung and Gabriel Ramirez with the goal of creating a safe space in skateboarding for LGBTQ+ people. Honoring Unity crew’s message of  “Don’t Be Afraid of Who You Are,” the collaboration aims to spark creativity and change. 

With vibrant detailing and a diverse product offering, the collection features Cheung’s expressive illustrations on shorts, shirts, a hoodie, track jacket, and custom footwear that includes the Unity Continental Vulc and recently introduced Coronado. Made from premium materials, the collaboration celebrates acceptance and positivity.  

The adidas Skateboarding x Unity collection releases this Friday, August 28 via adidas.com/skateboarding and select skate retailers.

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