American Crew Launches ACUMEN

American Crew Launches ACUMEN

The leading men's grooming brand aims to "inspire excellence" with their newest collection of skincare products.

The leading men's grooming brand aims to "inspire excellence" with their newest collection of skincare products.

Text: AJ Longabaugh

Men's grooming brand American Crew is set to release their newest line of skincare products, American crew ACUMEN. Being hailed as their biggest launch to date, the collection includes high performance shave, shower, care and style products that aim to become a necessary part of every man's daily grooming routine.

Founder of American Crew David Raccuglia says, "We are so excited to inspire men to groom with confidence. This is more than a regimen. With American Crew ACUMEN, we hope to elevate a man’s look, while meeting the needs of his daily grooming ritual. This new line brings an element of sharpness, sophistication, and aspiration to the skin care, beard grooming and body care routine."

Key ingredients in the new line include a blend of Vitamins B5 and Vitamin E full of antioxidants and moisturizing agents fused together for the most prestige of results.

Preparing to celebrate their 25th anniversary in 2019, American Crew is continuing their leadership role in the world of men's grooming and is making men's skincare look more confident than ever!

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Credits: COVER IMAGE VIA WWD

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