AMI Collaborates with French Artist Jean Jullien Re-inventing the Ami de Cœur logo

AMI Collaborates with French Artist Jean Jullien Re-inventing the Ami de Cœur logo

AMI Collaborates with French Artist Jean Jullien Re-inventing the Ami de Cœur logo

Ami de Cœur launches an annual initiative in which a new artistic collaborator will propose their interpretation of AMI’s heart-crowned trademark in a special capsule collection; this collection features the work of Jean Jullien.

Ami de Cœur launches an annual initiative in which a new artistic collaborator will propose their interpretation of AMI’s heart-crowned trademark in a special capsule collection; this collection features the work of Jean Jullien.

Text: Samantha Vogel

Born in Paris in 2011, Ami de Cœu continues to be inspired by the city to this day. AMI — meaning ‘friend’ in French — stands for relaxed, authentic and friendly luxury fashion. AMI blurs the boundaries between casual and chic and offers stylish and comprehensive wardrobes for men and women.  Alexandre Mattiussi, founder and Creative Director of AMI, announced the brands collaboration with French Artist Jean Julien as the first new series of annual creative collaborations. 

Photo courtesy of Ami de Cœur.

Each year a new artistic collaborator will be asked to propose their interpretation of AMI’s heart-crowned trademark in a special capsule collection.

"I’ve been a longtime fan of Jean Jullien’s captivating universe," Mattiussi said. "His unique imagery is delicate, yet fun and ironic, which perfectly fits the spirit of Ami. It has been a joy to work together, in this very first Ami de Cœur’s artistic drop."

This first limited-edition release revisits basics from the AMI wardrobe: three t-shirts, three sweatshirts and three hoodies (all unisex and in white) featuring the Ami de Cœur by Jean Jullien embroidered in black. Each piece will be numbered on its own hangtag to highlight the exclusive aspect of the collection.

Jullien designed six different illustrations for Ami. Each is a rendition of the same little character, in a variety of poses, wearing an Ami de Coeur-shaped hat.

"I've always liked AMI, therefore I was naturally excited to have a blank canvas to reimagine their Ami de Coeur," Jullien said. "I think that our aesthetics work quite well together and the result, the little character, is the perfect mix of our universes."

Imagery courtesy of Ami de Cœur.

The Ami de Cœur capsule by Jean Jullien will be available from June 24th, in AMI stores worldwide and on amiparis.com

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