As you’re watching BLACKPINK’s documentary on Netflix and scrolling down on Tiktok with BTS’ songs in the background, you’re not gonna regret checking out ENHYPEN, K-pop’s latest global sensation. This time, the boyband has entered the fashion world – JUNGWON, HEESUNG, JAY, JAKE, SUNGHOON, SUNOO and NI-KI, the 7 multinational members of ENHYPEN, have been named the first-ever house ambassadors of AMI.

The artists, social media sensations and Gen-Z tastemakers are making waves. With their impressive musical hits topping charts across the globe, the popularity of I-LAND, the first Korean TV show to be live-streamed globally, and their exploding social media presence, the boyband is a global hit for certain: they’re connecting people and the world through their music.

Ami and ENHYPEN are a perfect match. Blurring the boundaries between casual and chic, Ami is a symbol standing for Paris. Ami’s own DNA,  a relaxed, authentic and friendly approach to luxury fashion, is echoing with ENHYPEN’s international backgrounds, authenticity, freshness, confidence, and joy. By teaming up with ENHYPEN, AMI will create a series of special projects with the group and further cement its long-lasting friendship with South Korea by sharing it with the rest of the world.

“I am proud to welcome ENHYPEN as AMI’s first-ever house ambassadors. I love their communicative energy, their sincerity, and the inclusivity of their message; they truly mirror the spirit and vitality that embody AMI. We have a number of very cool projects on the way, and I am very much looking forward to a fun collaboration together,” said Alexandre Mattiussi, Founder and Creative Director of AMI.