The LA-based label recently teamed up with Euphoria’s beloved star, Angus Cloud, to be the face of their Icon Campaign. Photographed by Karim Sadli and creative directed by Johnny Lu, the campaign perfectly captures the artistry of the young actor.

After his breakout role as Fezco in HBO’s hit series Euphoria, Angus Cloud has been dipping his toes into the world of fashion. The California native always had an interest in clothing, but since his rise in fame, we’ve seen his sense of style shine through in his work with Thom Browne, Fila, and now Amiri. At the end of the day, Cloud likes to dress in what he wants- usually opting for a relaxed but refined streetwear look. 

Shot in LA, the campaign includes artistic portraits inspired by modernist design and cinematic skills. Lighting and composition techniques create an effortless and refined look to capture the 23-year-olds free spirit and laid-back energy. Wrapped up in faux-fur outerwear and kick flare tailoring, Cloud brings to life the swagger California look that this collection captures.

Mike Amiri originally started designing for rock n roll stars such as Axl Rose and Steven Tyler and has now grown into a luxury brand that blends California culture and streetwear. Amiri was drawn to Cloud because of his passion, their ties to California, and both having carved unconventional paths for themselves.

The collection is full of layered tunic shirts and baggy trousers offered in a soft neutral color palette. Checker print fringe scarves, pants, and bombers are available to add a unique pattern to your fall wardrobe and Amiri’s selection of cross-body bags will pull together any outfit. This relaxed but elevated look Amiri creates is the perfect silhouette for fall. The collection is available now on Amiri.com.