Ansel Elgort is the New Face of Polo Red

Ansel Elgort is the New Face of Polo Red

The fresh Global Ambassador for Ralph Lauren chatted with VMAN about the new "Red Rush" fragrance and his creatively diverse pursuit as an artist.

The fresh Global Ambassador for Ralph Lauren chatted with VMAN about the new "Red Rush" fragrance and his creatively diverse pursuit as an artist.

Text: AJ Longabaugh

Actor, singer, director, and basically any other role in the world of creativity is a title that Ansel Elgort has accepted without fear over the past five years. Today, Ralph Lauren announced that they've enlisted Mr. Elgort as their newest Global Ambassador and the newest face of Polo Red.

As one of America's most recognizable brands, Ralph Lauren's presence in many people's lives is ingrained in memory. "It’s a household name that everyone has heard of. My aunt, Kristin Clotilde, was a model and was under contract as the face of Ralph Lauren. I also had to wear polo shirts in grade school as my uniform, and they definitely had the iconic horse on them."

Indeed, the signature "polo horse" has rightfully earned its icon status and the heritage brand only continues to grow. A fresh new face for the brand, Elgort is being hailed as one of the creatives to watch within his generation, having starred in the hit films The Fault in Our Stars, Divergent, and Baby Driver, which landed the star a Golden Globe Nomination. Considering the diverse range of work the youthful force already has under his belt, Elgort believes that the energy one puts into their work determines the outcome that follows. "One of my biggest influences is Jamie Foxx. His attitude and the way that he looks at me and says, 'Man, you can do whatever you want! That music that you’ve got going on, do it man!  He’s got the greatest energy, he’s so positive and he’s so good at everything he does."

Adding to his long listed résumé of creative pursuits, Elgort has established himself as a musician crafting infectious beats on tracks like "Supernova", "You Can Count On Me", and "Home Alone".

"I love Freddie Mercury, Prince, David Bowie, and The Beatles. I pull most of my references and inspirations from the greats. A new sound that has me floored comes from my friends in Brock Hampton. They’ve really inspired and influenced me to figure out my sound. I spent about a week with them in LA working on some music. Very DIY and genuine, and personal. My style."

In tandem with the announcement of Elgort's post as a Polo Red Global Ambassador, Ralph Lauren has released the official campaign film for their newest fragrance "Red Rush." Developed by master perfumer Olivier Gillotin, the newest scent in the RL men's range includes notes of red mandarin, grapefruit, fresh mint, saffron, cedarwood, and musk accord. "In one word, this new POLO RED scent is bold," says Elgort.

Ralph Lauren's "Red Rush" officially hits stores in August, so until then, gear up with Ansel and revel in the campaign film below!

Credits: IMAGE VIA WWD

UP NEXT

Arctic Monkeys Drop Psychedelic New Video