ASOS Presents: Swae Lee’s Guide to Life

The fashion forward rapper finally is giving up all his style secrets

For California-born singer, rapper, and songwriter Swae Lee, killer style is never an afterthought. After several chart-topping songs both solo as well as alongside his brother in the hip-hop group Rae Sremmurd, Lee has finally decided to dip his toes into the world of fashion with a partnership alongside global fashion retailer ASOS. The brand offers an exclusive style edit by the rapper online at ASOS.com where Lee gives his input as to exactly what’s hot these days by showcasing his choice favorites from the ASOS autumn/winter 2019 collection. V got caught up with the rapper on his latest venture and exactly what influences his notable fashion sense.

What are three words you would use to describe your personal style?

“Out of control.”

Do you remember the first thing you ever bought on ASOS? Tell me about it if so.

‘First item I bought from ASOS was a pair of sweats, the fit was just perfect with the air forces I had on.”

What do you look for when choosing a fit?

“Coordination and matching outfits.”

Complete this sentence: An outfit is never complete without a ______

“Fresh pair of underwear!”

When did your love of fashion start?

“Since I was born, it’s always been in me.”

How do you blend music and fashion?

“I swag with music just like I swag with fashion. I might be wearing some Balenciaga shades while I’m recording and literally say it in my verse.”

Who are your style icons?

“Prince.”

If there’s one thing I need to buy from this edit, what is it?

“ASOS sweatpants and hoodie– it’s the most comfy.”

What’s been your favorite part about collaborating with ASOS?

“The big fit catalogue of clothes that fit me perfectly in a European style. I love the fact that we can someday collaborate together.”

Do you feel this experience has helped you creatively?

“Yes. I feel like it has widened my view of different types of clothing, which helps me think creatively about something I might want to design in the future.”

What does the future hold for Swae Lee?

“Swae Lee in the future…hmm…a lot more billboards of me and a lot more hits.”

You can shop the entire style edit online now at ASOS.com.

 

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