BBC Invests £100M Towards Creating 'Diverse and Inclusive Content'

BBC Invests £100M Towards Creating 'Diverse and Inclusive Content'

BBC Invests £100M Towards Creating 'Diverse and Inclusive Content'

The new budget is in response to the death of George Floyd.

The new budget is in response to the death of George Floyd.

Text: Michaela Zee

In an effort to increase diversity in television, BBC has pledged £100 million GBP towards producing inclusive content for the next three years. 

The broadcaster will be placing a mandatory 20 percent “diverse-talent target” beginning in April 2021, meaning that off-screen talent must come from Black, Asian and minority ethnic groups (BAME), disabled individuals, and other underrepresented groups. Additionally, the budget will be directed towards various TV genres, including educational programs and current affairs. 

“The senseless killing of George Floyd – and what it tells us about the stain of systemic racism — has had a profound impact on all of us. It’s made us question ourselves about what more we can do to tackle racism — and drive inclusion within our organization and in society as a whole,” BBC Director General Tony Hall said in a statement. “This is our response — it’s going to drive change in what we make and who makes it. It’s a big leap forward — and we’ll have more to announce in the coming weeks.” 

To learn more about BBC's commitment, visit their website here.

Credits: Photo: Shutterstock

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