Belstaff is making its way back to the USA — today, the British heritage brand opens its first U.S. store in New York’s iconic Meatpacking District. Located on 62 Gansevoort Street, the new shop will feature a world-first workshop concept with a focus on makers and creators within the community.
“With its working history, eclectic culture, and art and design community, the Meatpacking District is the perfect home for our New York store,” Belstaff CEO Helen Wright said. “Today, the neighborhood is illuminated by a vibrant collective of people, exciting venues and landmarks — old and new. The industrial heritage of the area resonates with our story, and this store opening symbolizes our commitment to community values, authentic style and local craftsmanship.”

The 2000 sq ft store presents itself as a unique hub for the local area in the evolution of Belstaff’s community-first retail approach. Central to the space is The Workshop — a world-first, always-on retail theatre that offers customers the opportunity to restore, repair and renew their existing or just-bought pieces. In addition to carrying out restorations and repairs live in-store, local craftsmen and women will modify existing Belstaff outerwear to give pieces a new lease of life, following the brand’s long-held ‘Built for Life’ design philosophy.

Customers will also be able to design their own jacket using a new ‘Build Your Own’ service, which will personalize Belstaff’s iconic Trialmaster jacket with everything from custom fabric and patches to specialist laser and chain-stitch embellishments. As if that wasn’t enough, The Workshop is slated to house community events with local and global makers and creators: denim masterclasses, letterpress printing and so much more.

To celebrate the opening, Belstaff’s Creative Director Sean Lehnhardt-Moore has curated a selection of exclusive products including bandanas, vintage Belstaff waxed cotton jackets, an assortment of vintage denim, military bags and a limited edition t-shirt. All of the exclusive products will be available in addition to the brand’s Icons range and Autumn/Winter 2020 collection.