Berluti celebrates Ken’s 60th Anniversary with Mattel and Make A Wish Foundation

Berluti celebrates Ken’s 60th Anniversary with Mattel and Make A Wish Foundation

Berluti celebrates Ken’s 60th Anniversary with Mattel and Make A Wish Foundation

The iconic doll gets a makeover decked out in designer looks

The iconic doll gets a makeover decked out in designer looks

Text: Ayesha Le Breton

Today, to celebrate Ken’s 60th anniversary, Berluti, the prestigious leather maker, has teamed up with leading toy makers, Mattel, for a unique, cross-platform partnership.

Barbie’s on again off again boyfriend has been a fan favorite since his launch in 1961, opting for bold fashion choices, and fashionably evolving with the times. This unexpected collaboration reimagines a modern and stylish Ken for the 21st century.

“During such a restrictive time, it felt joyful and liberating going into fantasy mode to create all these products and this storytelling. Ultimately, it all goes back to the idea of dreaming”, says Kris Van Assche, Berluti’s Creative Director. “Throughout Ken’s iconic history, cultural relevance and diversity have been core to his evolution. These themes perfectly align with Berluti’s fashion and values, so it made total sense to come together to celebrate Ken’s 60th anniversary”, adds Mattel Senior Director of Barbie Design, Robert Best.

Assche, developed three one of a kind diverse Ken dolls, sporting Berluti x Brian Rochefort collection looks. The trio sport Berluti x Brian Rochefort collection looks - including a brown leather jacket worn with a short-sleeved printed silk shirt and braided calf leather Camden shoes, a printed shirt accessorized with a miniature version of the Nino clutch.

The product lineup was revealed via social media, making an appearance on Berluti’s Instagram account while performing a takeover of the @Barbiestyle account, where they are captured in custom one-off Berluti Beach Buggy.

To mark the occasion the menswear brand has launched a Ken x Berluti logo t-shirt, and the designer's most iconic leather piece—the Nino clutch—  soon to be available both in Berluti stores in U.S, France, China and Japan, and worldwide e-shops.

Festivities will continue through to May, when the three unique Ken dolls will be digitally auctioned, in support of Make-A-Wish®. The children's charity grants life-changing wishes for children with critical illnesses around the world.

Berluti’s store windows in Los Angeles and rue du Faubourg Saint-Honoré in Paris will be especially dedicated to the collaboration.

Credits: Images courtesy of Berluti

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