BFC/GQ Menswear Fashion Fund Short List

BFC/GQ Menswear Fashion Fund Short List

UK DESIGNERS MOVING ON TO THE NEXT STAGE OF THE BFC/GQ DESIGNER MENSWEAR FUND ANNOUNCED

UK DESIGNERS MOVING ON TO THE NEXT STAGE OF THE BFC/GQ DESIGNER MENSWEAR FUND ANNOUNCED

Text: Adair Smith

Today the British Fashion Council (BFC) announced their shortlist for the BFC/GQ Designer Menswear Fund: Astrid Andersen, Craig Green, Christopher Raeburn, Lou Dalton, and Sibling are the five designers that made the cut.

These UK-based brands will participate in a mentoring program by the BFC over the next two weeks, where experts in the industry will guide the teams on branding, leadership, commercial retail, e-commerce and wholesale, as well as improving their digital presence—not that they need too much help in this department, considering the brands collectively have almost 150,000 Instagram followers.

After the sped up, Project Runway-esque weeks of intensive mentoring and training, the designers will submit a revised business plan to the judging panel who will announce the recipient on Wednesday, May 18.

Dylan Jones, Editor of British GQ and chair of London Collections: Men, said, "The 2016 shortlist is an outstanding example of the talent in the UK’s menswear market. It is a great example of the variety and spread of designers that are working here in London. Working with Vertu and the BFC/GQ Designer Menswear Fund panel is an opportunity to project these brands to the next stage and every one of them has the ability to win the biggest prize in menswear.”

The designer selected will be awarded a bespoke, high level mentoring support program over the next year, as well as a £150,000 grant to take their business to the next level and £50,000 in kind services.

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