Pharrell William’s streetwear label Billionaire Boys Club has launched a brand-new web series, HEART&MIND.TV, which will highlight creative individuals in various fields that truly align with the label’s motto – “Wealth is of the heart and mind. Not the pocket.” Select episodes will also come with special capsule collections inspired by the series.

The first episode focuses on the Atlanta-based portrait photographer Gunner Stahl, who explains how he went from taking photos just for fun to getting closer (quite literally) to the likes of The Weeknd, A$AP Rocky, Drake, and more. “I like more personal close-up photos,” Stahl says. “I don’t know why, I always like being in someone’s face.” 

The episode culminates with a sneak peek at the creative’s photoshoot with Mariah the Scientist – both the singer and the photographer wear pieces from the new exclusive HEART+MIND capsule collection, which is already available at Billionaire Boys Club’s stores.

The first collection features t-shirts, mesh shorts, and socks, all offered in blue and black versions. The lineup also introduces the first series of Heart & Mind graphics, which feature a round abstract version of the brand’s logo with their logo in bold lettering. The collection is available online at BBCIceCream.com and at Billionaire Boys Club’s New York City and Miami locations.