“Wealth is of the heart and mind, not the pocket” is the DNA motto of luxe streetwear fashion brand Billionaire Boys Club. Founded by Pharrell Williams and Nigo in 2003, the brand’s unique brew of streetwear and luxe has influenced countless facets of fashion, music, design, and culture. With an emphasis on self-expression, the brand has built a universe from the foundation of Billionaire Boys Club to brands such as ICECREAM, Bee Line, and Billionaire Girls Club.

On July 9th, in light of the brand’s continuous drive in the fashion world, the label unveiled a striking limited-edition timepiece in collaboration with Bamford London. The BBC x Bamford London “Rocket” Automatic GMT ($2,500) features a custom dial with moon surface detail which is a nod to Billionaire Boys Club’s affinity with outer space. The GMT hand is the Billionaire Boys Club Rocket which was illustrated by the Japanese illustrator SK8THING, made especially for Billionaire Boys Club. This timepiece is exhibited in a special box made with Chenille fabric and velvet lining embroidered with the Billionaire Boys Club logo.

As leaders within the luxury space, the collaboration between Billionaire Boys Club and Bamford London represents the brands’ shared value of providing customers with high-quality, timeless style. This collaboration is a testimony to the vitality of exceptional attention to detail and carefully crafted mechanical components that the labels hold.

Limited to 25 pieces, the BBC x Bamford London Rocket Automatic GMT timepiece will be available for purchase at the BBC Miami flagship store and online at bbcicecream.com starting July 9th.