The Autumn-Winter ’25 season at Amiri packs a punch as the LA-based luxury streetwear brand taps world champion boxer Canelo Álvarez as its brand ambassador and the face of the latest campaign. Repeatedly inspired by characters, Amiri takes a page out of Álvarez’s playbook, channeling his identity for the brand’s seasonal extension.

Photography by Hart Leshkina

Propped against the luxurious interior of a vintage mansion, Hart Leshkina photographs the collection of equally luxe, sleek suits, elegant button-downs, and sharply tailored ties, defining the capsule of masculine elegance. At the core of the campaign—the center ring—the Mexican boxer sports his off-duty persona, an intersection of formal and casual, the different sides of his public and private life.

Photography by Hart Leshkina

With an industry-earned name like ‘The Face of Boxing’, performance is everything—and style plays a significant role. Technique, power, and versatility define his craft, and each must find its echo in the way he dresses.

In collaboration, Mike Amiri and Canelo Álvarez communicate their shared stylistic language through the representation of confidence and strength. Amiri’s wardrobe signatures—nostalgic nods to formal suiting and reinterpretations of quintessential American sportswear staples—are a gesture toward Álvarez’s own prowess and the excellence of his craft.

Photography by Hart Leshkina