Brooks Brothers Staged a Massive Tokyo Show

Brooks Brothers Staged a Massive Tokyo Show

Celebrating its 40 years of making casual corporate clothing, Brooks Brothers honored its history with a fashion show in Tokyo.

Celebrating its 40 years of making casual corporate clothing, Brooks Brothers honored its history with a fashion show in Tokyo.

Text: Kristen Bateman

On a quiet Thursday night in Tokyo, over 500 guests came out to celebrate Brooks Brothers’ 40th anniversary in Tokyo with a blowout runway show inside the city’s iconic Meijijingu Gaien national stadium complex. Models carried baseball bats and wore embroidered caps with their herringbone tweed jackets and three-piece suits, styled by Jim Moore.

“I’ve come to Japan four or five times for Brooks Brothers,” explained Zac Posen, Creative Director for the Women’s Collection, post-show. “We looked at when we launched here, in the late ‘70s. The collaboration and setting of the national baseball team was also a fun mood and feeling for the show. The women’s pieces in the show were inspired by a balance of what happened in the late ‘70s and fashion’s idea of the bourgeois woman and French style.”

Though the brand has a history of making casual corporate clothes, Brooks Brothers has also collaborated with a list of iconic designers, like Japanese hero Junya Watanabe and the American legend Thom Browne. When it came time to choose a global destination for its 3rd runway show in its 200-year-history, Tokyo made total sense. Brooks Brothers was one of the first American brands to come overseas to Japan in 1979. And to date, there are 83 stores in the country with 25 in Tokyo alone. “Japan embraced this brand 40, years ago,” explained Claudio Del Vecchio, Chairman and CEO of the brand. ‘It’s been a real relationship ever since.”

Set to a soundtrack of retro songs ranging from Johnny Cash to Pink Floyd, models wore a mix of American classics. Tweed and corduroy combined with oversized shirting and slim suiting. There was also a Harris Tweed take on Brooks Brothers’ well-known patchwork “Fun Shirt”. A glittering sequin dress floated by across the astroturf with a tailored cape thrown overtop. For the grand finale, a fleet of waiters walked in unison across the field with trays of baseball-shaped cookies, pretzels and champagne.

“It’s really about redefining the classics,” adds Posen, of the show. “It’s not about trends. It’s not ever about chasing that. It’s really about how to incorporate these classic pieces and interpret them into your wardrobe. And the personal style aspect comes into play with that. It’s about having your staples.”

Credits: Photos Courtesy of Kristen Bateman

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