How BTS Became Music's Most Fashion-Forward Crew

How BTS Became Music's Most Fashion-Forward Crew

Last night the supergroup showed more fashion clout than ever

Last night the supergroup showed more fashion clout than ever

Text: SAMUEL ANDERSON

At the Billboard Music Awards in Las Vegas on Sunday, the K-Pop group known as BTS snagged the Top Social Artist award, beating out homegrown acts Justin Bieber, Ariana Grande, Demi Lovato, Shawn Mendes—no contest when you consider the half-billion likes that they clocked on Twitter in 2017. But in addition to generating clicks, the group has become iconic for making impressions with their fashion choices IRL; last night, the seven-piece supergroup graced the ceremony in head-to-toe Gucci—a sign that they are becoming crossover stars both on the American charts and of the red carpet circuit.

The BBMAs are a fitting venue for BTS to deliver their most fashion-forward moment yet. The ceremony last year marked the band’s first major appearance in front of an American audience. On that carpet, the band mates opted for classical boy band-chic, pairing skinny jeans with tuxedo jackets and glam rock boots. This year the distinct Gucci looks put an emphasis on individuality; while Jin, V and Jungkook opted for variously styled navy suits, the other four (Suga, RM, Jimin, and J-Hope) rocked a ready-to-wear hodgepodge, from the floral button down worn by RM to the silk neckerchief rocked by Jimin.

The band’s obsession with fashion was on full display last night; following the red carpet, they changed outfits for a performance of the song “Fake Love,” with frequent fashion risk-taker Jin donning a leather harness. Backstage and in the audience, the group gravitated toward fellow fashion icons, posing with streetwear godfather Pharrell and smizing with Tyra Banks.

Eschewing the color coordination and typecasting of 90s pop groups, BTS’s fashion savvy distinguishes them as a new kind of boy band. Which is not to say that their tastes haven’t evolved over time; At their debut showcase in 2013, the band paired hip-hop-meets-Baroque graphic tees and gym socks, while in 2015 distinguished themselves through hair dyes. See below for how the band’s look has evolved over time.

BTS Debut Showcase - 2013 (Photo: Pinterest)
Credits: IMAGES VIA BTS.

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