K-pop icons BTS have officially joined Louis Vuitton as the French fashion house’s latest ambassadors, bringing a reinvigorated sense of renown and cultural influence to the label.

Easily one of the most recognizable and popular music groups in the world, the pop icons—featuring members RM, Jin, SUGA, Jimin, V and Jung Kook—can now add representatives of Louis Vuitton to their impressive catalogue. 

“I am delighted BTS are joining Louis Vuitton today,” said Virgil Abloh, Louis Vuitton’s Men’s Artistic Director. “I am looking forward to this wonderful partnership which adds a modern chapter to the House, merging luxury and contemporary culture. I can’t wait to share all the very exciting projects we are working on.” 

With a Grammy nomination, multiple multi-platinum singles and albums and millions of fans across the globe under their belt, BTS’ new role as House ambassadors to Louis Vuitton is only the latest feat on their record. The band has topped the Billboard Hot 100 chart three times just in 2020, performed multiple sold-out stadium shows across the world and were named TIME’s 2020 Entertainer of the Year.

“Becoming global ambassadors for Louis Vuitton is a truly exciting moment for us,” said BTS. “We are excited for our upcoming projects with Virgil Abloh.”