Bulgari Releases New Sustainable Fragrance

Bulgari Releases New Sustainable Fragrance

For all the scent inspirations that brands and perfumeries draw from nature, Bulgari's "Man Wood Essence" focuses on sustainability.

For all the scent inspirations that brands and perfumeries draw from nature, Bulgari's "Man Wood Essence" focuses on sustainability.

Text: Thomas Chou

Bulgari, the hallmark Italian retailer of luxury jewelry, watches, and accessories has released a new men’s fragrance, called “Man Wood Essence”. Inspired by the beauty of Milanese nature, the fragrance aims to strike up a balance between our world’s rapid urbanization, and a return towards the complexities that lie beneath the visually stunning aspects of the natural world.

The perfume bottle, which is intended to be shaped like a modern skyscraper, is created from 90 percent recycled glass in an effort to demonstrate Bulgari’s commitment towards reducing it environmental footprint. The fragrance is mainly comprised of notes of vetiver, cypress, and cedar wood—a relatively lighter and fresher fusion of scents in comparison to Bulgari’s impressive body of spicier and darker fragrances. While the fragrance is being marketed as a men’s fragrance, like all scents, the fragrance can be worn by anyone regardless of gender identity.

Perfect for late summer and early fall, the fragrance is slated to launch globally on August 1st, both in store and online.

Credits: IMAGE COURTESY OF BULGARI

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