Burberry Highlights Community For Its Spring/Summer '21 Pre-Collection Campaign

Burberry Highlights Community For Its Spring/Summer '21 Pre-Collection Campaign

Burberry Highlights Community For Its Spring/Summer '21 Pre-Collection Campaign

Riccardo Tisci talks about community and Burberry's archive for his latest collection.

Riccardo Tisci talks about community and Burberry's archive for his latest collection.

Text: India Roby

Burberry recently unveiled their latest campaign for its Spring/Summer 2021 Pre-Collection. This season, Burberry highlights members of their team wearing the new items from the collection and the photoshoot takes place outside of each person's home.

Chief creative officer Riccardo Tisci combined elements such as graffiti and the iconic Burberry print into relaxed and casual silhouettes. When speaking about the collection’s influences, Tisci was inspired by familiarity. “I wanted to draw upon the familiar, the things that bring us comfort and strength," Tisci said. "I returned to what first inspired me in the Burberry heritage house codes, like the check, iconic stripes and unicorn emblems, but revisited them with a new perspective, incorporating elements of both sophistication and street through the lens of the outdoors. England has some of the most beautiful antique gardens, so I really wanted to weave roses as a print throughout the collection.”

You can view the full campaign here or check out some of our favorite looks so far below!

Credits: Photo: Hypebeast

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