Burberry Supports Youth Voices With New Marcus Rashford Campaign

Burberry Supports Youth Voices With New Marcus Rashford Campaign

Burberry Supports Youth Voices With New Marcus Rashford Campaign

The multifaceted campaign includes still images and a short film inspired by today's youth and their potential to shape tomorrow.

The multifaceted campaign includes still images and a short film inspired by today's youth and their potential to shape tomorrow.

Text: Trishna Rikhy

In an eclectic celebration of youth, community, creativity and the voices of the future, Burberry has unveiled its latest campaign, a juxtaposition of figures of fashion, dance and sport.

In true Burberry fashion, the British luxury fashion house is fostering an environment of dynamic, diverse and free spirits. A unified world in the Burberry universe, tying together elements of youth and creativity to produce a film in collaboration with Megaforce and unite a community of figures whose goals are to achieve their fullest potential and explore their wildest dreams.

“This campaign is about looking forwards, looking to the future—inspired by youth, it brings together a community of different talents and worlds as one,” said Riccardo Tisci, Creative Officer of Burberry. “United by passion, commitment and love, this campaign is a celebration of their dreams, of exploring and of always going beyond.”

 

The Burberry campaign film is one segment of the label’s support of youth initiatives, alongside a partnership with iconic professional footballer Marcus Rashford MBE.The film transports the viewer from the mundane lifestyle to the extraordinary, an escape from reality into a new fantasy. Four young dancers (choreographed by (LA)HORDE) embark on a journey in a reimagined urban British landscape, journeying from city to seaside. 

“I’m honored that Burberry can partner with Marcus Rashford and amazing organizations around the world to give back to the next generation, allowing them to explore their dreams,” said Tisci. “And I wanted to take that concept—of exploring beyond—to express a real sense of freedom in the campaign.”

Behind the scenes footage of the film shows the community of young dancers—Robinson Cassarino, Chantel Foo, Kevin Bago and Zhané Samuels—and their characters, their hopes, their dreams. 

“This Burberry campaign was one of my biggest achievements—the whole experience was just uplifting,” said Samuels. “When I was young and dancing, those were my happiest days and my spirit was the highest it has ever been. Working on this campaign reminded me of those days, feeling young and careless, doing what you love regardless of your circumstances.”

The campaign features signature house codes shot in still imagery by Rafael Pavarotti and styled by Ibrahim Kamara, reflecting the fusion of two worlds. City and sea is replaced by the dynamics between creative realms and sport, high fashion and dance. Friezes of models and dancers are shot alongside Marcus Rashford in his debut fashion campaign, celebrating Burberry and the community around it, crossing divides and bringing people together.

Iconic collection pieces include Burberry outerwear and trench coats, diamond-quilted barn jackets and hooded puffers from recycled nylon. Accessories include the Pocket Bag, an archive-inspired tote featuring canvas and topstitched leather. 

The multifaceted campaign also includes a collaboration between Burberry and charities supporting young people around the world, reflecting the altruism of founder Thomas Burberry, a former apprentice who established the world-renowned label at 21 and whose values of giving back have infiltrated the brand’s very nature.

 

The new campaign represents Burberry’s devotion to uplifting and amplifying the voices of tomorrow, and according to Tisci, “It’s all about that fearless spirit and imagination when pushing boundaries, something that we hold so close to our hearts at Burberry.”

See more about the Burberry campaign here.

Credits: Images via Burberry

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