To celebrate the launch of its TB Summer Monogram collection, Burberry has taken over ‘The Pool at Strawberry Moon’ at the goodtime hotel in Miami Beach.

The hotel itself is the first collaborative lifestyle hotel brand, combining the visions of David Grutman of Groot Hospitality and singer-songwriter Pharrell Williams. This innovative space was the perfect canvas to showcase Burberry’s refreshed new interlocking TB initials.

Immersed in the house’s bold logo in cobalt blue, deep royal blue, and mid grey, the takeover captures the spirit of summer and energy of the new season.

And what better place to do so than at a pool club in sunny Florida?

An ode to the house’s founder, Thomas Burberry, the TB Monogram envelops cabanas, canopies, day beds, lounge seating, and parasols throughout the poolside outdoor space to create a vibrant experience for guests. The collection’s free spirited energy is infused into the decor, as guests enjoy treats from a special monogram-wrapped popsicle cart.

Designed by Chief Creative Officer Riccardo Tisci, the new TB Summer Monogram collection was first revealed earlier this month, with a campaign starring Naomi Campbell. This year’s evolution of the TB Summer Monogram collection is featured on a variety of menswear, womenswear and unisex pieces, as well as accessories.

The design will also appear in unexpected destinations around the world throughout this summer, in what the house hopes will be a continued celebration and discovery of the outdoors.

While the takeover will only last until July 25, the new TB Summer Monogram collection is available to purchase online and in selected Burberry stores worldwide – so you can take the iconic design home with you.