The Burberry campaign, Burberry Open Spaces, was recently unveiled. Featuring Burberry’s iconic outerwear, the campaign debuts a lightweight gabardine fabric woven into quilts and puffers. 

Alongside this campaign, Burberry has launched pop-ups to celebrate the outerwear. These pop-ups, known as Imagined Landscapes Pop-Ups, are intended to be dreamlike and futuristic while maintaining a connection to nature. At select locations, visitors are encouraged to interact with the space by scanning a QR code that provides a digital aspect to the pop-up.

Pop-ups can be found at Burberry Spring Street, Rodeo Drive, Michigan Avenue, Troy, and Neiman Marcus Beverly Hills.