Byredo Taps Odell Beckham Jr. As New Face of Mister Marvelous Eau de Parfum

Byredo Taps Odell Beckham Jr. As New Face of Mister Marvelous Eau de Parfum

Byredo Taps Odell Beckham Jr. As New Face of Mister Marvelous Eau de Parfum

The woody fragrance boasts dynamic notes of Amber, Bamboo, and Bergamot

The woody fragrance boasts dynamic notes of Amber, Bamboo, and Bergamot

Text: Matthew Velasco

Marvelous: causing great wonder; extraordinary. Nowadays, society is increasingly immune to surprise. From mundane work weeks to cyclical trends, it is exceedingly rare that something or—better yet—someone is truly marvelous

Though in the case of father, entrepreneur, and Super Bowl champion Odell Beckham Jr., the star athlete surely embodies the magnetic, multidimensional character of the adjective. Now, Beckham is further stepping into the dynamic definition as the new face of Byredo’s Mister Marvelous Eau de Parfum. 

For the limited re-edition reissue, Beckham was tapped by Byredo founder and creative director Ben Gorham who cited the pair’s common thread: professional sports. Gorham, who played basketball professionally in Europe, charted a similar path as Beckham, having made the unique transition from elite sports to fatherhood and entrepreneurship. 

First launched in 2011, the reimagined cult fragrance is a love letter to the modern man of 2022, featuring strong base notes of Amber and Cedar Wood, bustling scents of Bamboo and Lavender, as well as hints of Mandarin Leaves, Neroli, and Bergamot. Citrus-led, but undeniably confident, Mister Marvelous turns the traditional men’s cologne on its head in all the right ways. 

Like any marvelous man, the fragrance does it all with energetic layers and unexpected aromas that unfold wherever the wearer may journey. And for Beckham, that journey probably includes training days with the team, playdates with his son Zydn, and everything in between. 

Too, the accompanying campaign features imagery by New York-born, Paris-based artist Joshua Woods. Embodying the essence of the extraordinary, Beckham transforms into the being of Mister Marvelous with the joining essence that entails: masculinity, confidence, resilience, and creativity.

“Mister Marvelous reminds me of a Renaissance man,” Beckham says. “Winning the Super Bowl, becoming a dad and going into my 30s, I’m in a happy place. That’s what Mister Marvelous exudes — a well-rounded happy guy.”

Credits: Images Courtesy of Byredo.

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