“We firmly believe that aspirations for a sustainable industry can only be achieved through collaborative initiatives,” said Cyrille Vigneron, President and CEO of Cartier International. “As citizens of the world, we believe it is our duty to protect its biodiversity and make a positive impact on the planet.”

Biodiversity protection and environmental commitments have been at the forefront of Cartier’s mission for years. In 2021, the Maison increased the scope of their carbon footprint measurement to include all indirect carbon emissions linked to its supply chain, and joined the Science Based Targets Initiative (SBTi) to offset 48 percent of those measured emissions by 2030.

Earlier this year, they joined the Science Based Target Network’s Corporate Engagement Program, a working group that helps companies to develop science-based sustainability targets. They also launched the Watch & Jewellery Initiative 2030 with Kering, urging all jewelry brands to commit to building climate resilience, preserving resources, and fostering inclusiveness.

Gucci, which has been carbon neutral since 2019, sent out the memo about their CEO Carbon Neutral Challenge in November 2019. “Given the escalated warnings in the UN’s recent report, it is becoming even clearer since I issued the CEO Carbon Neutral Challenge in 2019 that we need to act now for nature, as it is simply not enough to focus solely on reducing emissions over the coming decades,” said Marco Bizzarri, President and CEO of Gucci.

Cartier is joining Gucci, Sanpellegrino, SAP, The RealReal, Lavazza Group and Levin Sources in the challenge, as the latest in a string of many luxury brands making moves to be more sustainable and environmentally friendly long-term.