Catch 'em All: Billionaire Boys Club x Pokémon

Catch 'em All: Billionaire Boys Club x Pokémon

Catch 'em All: Billionaire Boys Club x Pokémon

Pokémon continues it's fashion takeover with a capsule collection with Billionaire Boys Club.

Pokémon continues it's fashion takeover with a capsule collection with Billionaire Boys Club.

Text: Ellie Beeck

Billionaire Boys Club, the luxury streetwear brand founded by Pharrell Williams, just launched a capsule collection with... Pokémon?

From the BBC x Pokémon capsule.

Yes - Billionaire Boys Club teamed up with Pokémon to create the collection of every Pokémon-obsessed boy's dreams. The nostalgic collection features limited-edition items with special renderings of Generation 1 Pokémon characters and game favorites like Pikachu and Mewtwo.

Featuring a mix of apparel and home-goods, the capsule collection celebrates the lasting impact that Pokémon has had on youth culture since its founding as a Nintendo Gameboy game in 1996.

From the BBC x Pokémon capsule.
From the BBC x Pokémon capsule.

The six-piece collection includes a reversible knit Pikachu sweater, a Starfield Pikachu Hoodie, a Digibit Pokémon Tee, a Mewtwo x Billionaire Boys Club Arch Logo tee, a Starfield Pikachu Tote Bag, and Pokémon vs Mewtwo Rug.

From the BBC x Pokémon capsule.

The partnership with BBC is not the popular game's first fashion collaboration even in this calendar year. Just weeks ago, they announced a partnership with Clarks Originals, with a limited-edition, Pokémon embossed Clarks Wallabee shoe.

BBC x Pokémon will be available starting Aug. 12 in physical BBC stores the US, Europe, Japan, Hong Kong, and online.

Credits: Images courtesy of Billionaire Boys Club.

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