Giorgio Armani is fronting a new face for its Spring/Summer 2020 Made to Measure campaign: Formula One racer Charles Leclerc. Lensed by John Balsom in vivid black and white imagery, the Monégasque racing driver is captured in Saint-Tropez, Côte d’Azur, wearing tailored suits from the Made to Measure collection. Along with this being Leclerc’s first-ever fashion campaign, this also marks the debut of Leclerc as the latest brand ambassador for Giorgio Armani.

Charles Leclerc won the GP3 Series championship in 2016 and the FIA Formula 2 Championship in 2017. Born in Monaco in 1997, the 22-year-old racing driver became the second-youngest racer to qualify on pole position in F1 at the 2019 Bahrain Grand Prix; Leclerc still drives in Formula One for Ferrari. 

“Charles Leclerc is a very promising racing driver. He has achieved considerable success despite his young age, and this is an indication of his will and determination, as well as his obvious talent,” Armani said. “He is fresh-faced and has an energetic physical presence that my Made to Measure collection enhances and matches well. A Made to Measure suit is ageless, as demonstrated by these photographs.” 

Launched in 2006, the Made to Measure service offers its male clientele a unique, luxury experience in fabricating their own Giorgio Armani ensemble with a personal flair. From model-style to finishing details, this service enables its customers to contribute to the overall design process of their garment.

The Made to Measure service is available at Giorgio Armani boutiques worldwide. View the S/S 2020 Giorgio Armani campaign below: