Your shoes tell your story before you even say a word—and Coach gets it. The brand has long understood that the right pair doesn’t just take you from point A to point B—it moves you closer to the person you’re becoming. Its latest chapter of the Soho Sneaker campaign, Not Just For Walking, stars Charles Melton and leans into that very ethos. Slip these on, and you’re ready for whatever the day throws your way.

Set against the backdrop of a classic Hollywood thriller, the campaign follows Melton as he rehearses lines for an upcoming role while nervously eyeing the paparazzi outside his home. His Soho Sneakers become the perfect decoy: he leaves one pair by the door for the cameras to spot, then slips out barefoot to his car—where another pair is waiting.

The campaign was directed by award-winning filmmaker Alma Har’el, infusing the film with an upbeat, vibrant energy that reflects the Soho Sneaker’s versatility. The short suggests a quiet confidence in the sneaker’s ability to adapt to whatever the day—and the wearer—demands.

Inspired by the cross-training sneakers of the late ’80s and early ’90s, the Soho Sneaker blends nostalgic design with a modern edge. It’s a silhouette that resonates across generations—timeless, yet unmistakably current. The sneaker made its official debut on the Coach Spring 2025 runway and is now available in stores.