Since last week, five figures with piercing, glowing eyes have appeared at the corners of Dover Street Market New York and Los Angeles. The surreal models, draped in a bold cacophony of floral-printed garments, stand guard over the space, set against a buttery yellow backdrop that reads like a perpetual sunrise. 

The installation marks the arrival of Craig Green’s Spring/Summer 2026 collection in store at DSM New York and Los Angeles. The psychedelic floral prints nod to The Beatles’ chromatic youth, an overarching reference that shaped the brand’s SS runway show. 

The pieces on display are exclusive to DSM. The lineup includes hooded, floral-drenched tops and drapey textile skirts, their prints resembling red and orange poppies bursting across vast fields of green. Green’s experimental worldview is further cemented by colorful handkerchiefs cascading from the models’ mouths. The collage of orange, red, pink, blue, and purple florals reinforces the collection’s mind-altering undercurrent. 

“DSM has always been a rare place where creative ideas and experimentation are encouraged and allowed to exist,” Green tells V. “We have worked together with Dover Street Market for over ten years. It’s a relationship we value, and one that has developed naturally over that time.”

The collection’s nostalgic pull feels at once oddly comforting and faintly unsettling—colors oversaturated, patterns overstimulating. 

Within DSM, however, that tension feels at home. The space—featuring a colorful knitted column in the New York storefront and eccentric chandeliers made from found black plastic beach objects in the Los Angeles outpost—hosts everything from fashion and carefully curated magazines and photobooks to site-specific installations by artists and designers with strong, idiosyncratic visions. 

The scene is set, and the collection is now available.