Craig Green's AW19 Campaign Explores Human Fragility

Craig Green's AW19 Campaign Explores Human Fragility

Craig Green's AW19 Campaign Explores Human Fragility

The designer transposes the aesthetics of his collection into large-scale art structures.

The designer transposes the aesthetics of his collection into large-scale art structures.

Text: Fred Sahai

Craig Green’s latest campaign for his Autumn/Winter ’19 collection sees the designer convert the essence of his designs into large eerie structures. The campaign, which is composed of a series of six solitary figures floating in fragile encasements, explores reality and illusion at once. In an interview with i-D, Green shared that he’s “always been interested in how reality can be shifted or appears differently through alternate points-of-view.” 

The campaign was shot by frequent collaborator Dan Tobin Smith, and the set was designed with David Curtis-Ring. The collection that inspired this campaign started with the idea of a “man made of glass.” The structures consider solitude, with these floating bodies suspended from the bounds of time and space. 

Discover what that means below.

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