Craig Green's AW19 Campaign Explores Human Fragility

Craig Green's AW19 Campaign Explores Human Fragility

The designer transposes the aesthetics of his collection into large-scale art structures.

The designer transposes the aesthetics of his collection into large-scale art structures.

Text: Fred Sahai

Craig Green’s latest campaign for his Autumn/Winter ’19 collection sees the designer convert the essence of his designs into large eerie structures. The campaign, which is composed of a series of six solitary figures floating in fragile encasements, explores reality and illusion at once. In an interview with i-D, Green shared that he’s “always been interested in how reality can be shifted or appears differently through alternate points-of-view.” 

The campaign was shot by frequent collaborator Dan Tobin Smith, and the set was designed with David Curtis-Ring. The collection that inspired this campaign started with the idea of a “man made of glass.” The structures consider solitude, with these floating bodies suspended from the bounds of time and space. 

Discover what that means below.

UP NEXT

VMAN Presents: Tough Exterior