Cultural Catalysts Head The Farfetch AW22 "Your Choice" Campaign

Cultural Catalysts Head The Farfetch AW22 "Your Choice" Campaign

Cultural Catalysts Head The Farfetch AW22 "Your Choice" Campaign

Leighton Meester, Paloma Elsesser, Omar Apollo, and Bakar celebrate their vast personal choices through a fashion lens.

Leighton Meester, Paloma Elsesser, Omar Apollo, and Bakar celebrate their vast personal choices through a fashion lens.

Text: Maddie Street

With fresh faces and forever icons, Farfetch drops its latest Autumn Winter campaign featuring strong and unique fashion identities and pop culture catalysts from around the globe. At the forefront is actress Leighton Meester, renowned for her role and fashion as Gossip Girl's Blair Waldorf; the Supermodel of the moment (and beyond), Paloma Elsesser; the Mexican-American new gen singer-songwriter who defies labels and counts Pharrell and Frank Ocean as fans, Omar Apollo, and London's rising music star, Bakar, championed by the late Virgil Abloh and who recently supported Travis Scott on his London tour. All of them have become widely known for their unparalleled personal style and beauty range.

Holli Rogers, Chief Brand Officer of Farfetch shared, "Our new campaign celebrates individual style choices and the unrivaled range available only on FARFETCH. It’s about highlighting personal choice and self-expression in fashion and beauty, choosing for you, without expectation. It’s about the individual storytelling of getting dressed for any occasion. I love the specific pieces chosen by the stars of the campaign - from Leighton’s top-to-toe Paco Rabanne sequins to Paloma’s impressive Coperni coat to Bakar’s retro Marni tracksuit and Omar’s deconstructed and oversized Balenciaga blazer, all celebrating their individual style."

In the spirit of celebrating personal choice in fashion and beauty, the #YourChoiceYourFARFETCH campaign builds upon the global success of SS22. By utilizing the hashtag #YourChoiceYourFarfetch, the Farfetch community will explore, celebrate, and become inspired by their favorite icons' clothing choices during the process of crafting their own individual styles. With weekly curations of trending styles, cult products, and emerging brands to inspire its community, Farfetch is taking on the role as a place of discovery for luxury fashion and beauty.

Directed by the award-winning, London-based director, Fenn O’Meally, the campaign video is soundtracked by KT Tunstall’s iconic hit, ‘Suddenly I See’, referencing the opening scene of the iconic film, The Devil Wears Prada, which has also taken on a new lease of life by fashion fans on TikTok.

Watch The Campaign Video Here:

Credits: Images Courtesy of Farfetch

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