Surrounded by hors d’oeuvres and cocktails, the engaging music of the DJ set Brendan Fallis, resonated in the 4,000-square-foot space, designed to represent the softness and luxury brand Tudor is, through modular patterns.

The cocktail party was hosted by David Beckham and Tourneau/Bucherer to welcome the first Tudor boutique in the United States, connected with the Rolex boutique, located in the Meatpacking District, on one of the trendiest districts of Manhattan, close to luxury stores and historical museums.

One of the best football players of all times, entrepreneur and icon of style, David Beckham, is the brand ambassador of the luxurious label. “I could see the attention TUDOR pays to every detail of its watches, that’s what attracted me. Subsequently, I got to know the history of the brand, the spirit of adventure that characterizes it, its pioneering role in scuba diving, the daring expeditions in which it has participated. I was won over on the spot,” he entrusted.

The innovative, high-sleek and groundbreaking brand is making every piece unique and timeless.

“The Tudor Boutique offers an exceptional range of unisex timepieces, including a variety of classic, sport, diving and heritage-inspired watches, as well as limited editions such as the Black Bay Bronze Bucherer BLUE special edition, created in partnership with Bucherer.”

The boutique’s new address is: TUDOR Boutique Tourneau Meatpacking

29-35 9th Avenue

New York, NY 10014

United States