David Beckham to Launch 'House 99' Grooming Line

David Beckham to Launch 'House 99' Grooming Line

Brush it like Beckham? The 42-year-old superstar will give men the chance.

Brush it like Beckham? The 42-year-old superstar will give men the chance.

Text: Megan Armstrong

David Beckham has announced his newest wrinkle on the way to world domination in House 99, a grooming brand for men.

According to GQ, Beckham said in a statement: "I'm so excited to finally share House 99 with everyone around the world. For me, grooming is not only about how you look, but how you feel. It's about being comfortable, trying new things and shaping your next look. I created House 99 to give people the inspiration as well as the right products to experiment and feel completely at home doing so."

'99 was the year that Beckham began building his world-famous house, as he married his wife, Victoria (the artist formerly known as Posh Spice), and became a dad to his first-born, a son named Brooklyn. (Not to mention, Beckham won the coveted treble with Manchester United).

According to PopSugar, the line includes 13 products such as shaving cream, beard oil and hair pomade made from a formula containing "holistic ingredients, including quinoa and spirulina."

The line is in partnership with L'Oreal and will exclusively launch at Ulta on March 4—in 19 countries, of course, because go Becks or go home.

For more information, follow House 99 on Instagram.

Credits: Photo via David Beckham on Instagram

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