As the creative director of Prince, David Grutman is tasked with upholding the brand’s iconic legacy as a maker of standout athletic wear for tennis players. However, Prince’s mission has always extended beyond the court. That’s why they’ve announced a partnership between Prince and legendary vodka brand Tito’s. The new collection, called Prince VS Tito’s, seamlessly merges the retro and modern, offering the practicality of Prince athletic wear with a bit of Tito’s Austin style.

Even better, the proceeds from the new collection will go to the Southern Smoke Foundation, a nonprofit organization that provides relief to service workers in the food and beverage industry, who have been hit especially hard by the COVID pandemic. What might seem like an unlikely marriage between a sportswear company and a vodka brand is the result of mutual support for the service industry and a desire to use these combined platforms for the greater good.

The new collection includes tee shirts, windbreaker pants, and more. Shop Prince VS Tito’s here.