On Friday, LA-based lifestyle brand MARKET launched their newest collaboration, this time with 5x NBA champion and Hall of Famer Dennis Rodman. Known for his attention-grabbing stunts (like marrying himself in the middle of Times Square) and brazen personality, this isn’t the basketball star’s first endeavor in the fashion world. He has been an influencer of style and culture since the late 80’s known for his bright hair and tattoo styles, both effectively portrayed in his capsule collection with MARKET.   

Rodman spent 24 hours as MARKET HQ, where they dyed his hair a bright green zebra print to discussing his contributions to fashion, style, and pop-culture. 

Colorful and expressive, the unisex series includes 16 apparel styles and 3 home items, with customized graphics that depict the journey of Rodman’s unusual history. Incorporating his iconic hair smiley, MARKET included longtime partner SMILEY® in the collaboration.

Also recruited is Chicago-native and Los Angeles-based artist Stefan Meier, who spent over six hours airbrushing 15 unique Rodman-inspired motifs to create the overall prints that are featured as the hero products of the capsule.

“We’ve always admired how Dennis Rodman changed the way the world looked at fashion, style, and individual representation,” said MARKET founder and Creative Director Mike Cherman. “Dennis is to the millennium tabloid era what Kim Kardashian is to the influencer age of the past decade and it’s an honor to team up with him to create something that brings together that nostalgia with his undeniable energy.”

You can find the limited edition collection on MARKET’s website.