Design a Custom Balenciaga Tee at Dover Street Market London

Design a Custom Balenciaga Tee at Dover Street Market London

The digital installation launches tomorrow.

The digital installation launches tomorrow.

Text: Justin Ragolia

Renowned fashion house Balenciaga, the label responsible for making chunky dad sneaker cool again, has announced that they're hosting a digital team at London's Dover Street Market to assist customers in designing their very own Balenciaga tees.

The digital installation, dubbed the Balenciaga x DSM Copyshop, allows fashion aficionados to create their own prints or choose from a variety of graphics and logos designed by Gvsalia himself on tablets. The custom designs will then be printed on t-shirts, which bear the slogan Balenciaga Do It Yourself T's on the back, in just a few minutes; an apt amount of time to ogle the all-new, exclusive colorway of the notorious Triple S sneaker they have unveiled alongside the copyshop.

Don't fall too deeply in love with the Triple S collab though. The sneaker was only available via a low-key online raffle which has since closed, so your best shot at copping a pair is by diving into the black hole that is the online streetwear resell market.

The Balenciaga x DSM Copyshop will be open from tomorrow, November 29th, through December 17th, and will operate on a first come first serve basis. The DSML staff has advised customers to begin queuing at 9AM London time. Learn more about the collaboration here.

Credits: IMAGES COURTESY OF BALENCIAGA AND DOVER STREET MARKET

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