Dior Men Creates Collaboration Racing Gear and Car With Gran Turismo 7

Dior Men Creates Collaboration Racing Gear and Car With Gran Turismo 7

Dior Men Creates Collaboration Racing Gear and Car With Gran Turismo 7

Dior Men enters the realm of video games with exclusive virtual pieces.

Dior Men enters the realm of video games with exclusive virtual pieces.

Text: Stevie Rowley

Luxury fashion brands are entering the world of video games at a rapid pace. As the metaverse continues to rise, more and more brands are joining. The latest brand to try its hand at the realm of video games is Dior Men.

In collaboration with the video game Gran Turismo 7, Kim Jones designs luxury racing gear and a vintage customized car for the game. The car in question is the De Tomaso Mangusta. The De Tomaso Mangusta is a signifier of 1960s and 70s automotive design. The sleek rounded back and sharp edges have made this car a must-have collector’s item.

All virtual racing gear pieces drop on August 25th in Gran Turismo 7. A racing jumpsuit, gloves, racing helmet, and reimagined Diorizon shoes make up the pieces. Jones adds iconic Dior motifs, such as the Dior oblique and CD Diamond, to the garments. A “Christian Dior Atelier Avenue Montaigne” patch completes the creations, unifying the two brands.

The exclusive Dior racing gear and customized De Tomaso Mangusta are only available on Playstation 4 and Playstation 5 consoles.

See below to discover more:

Credits: Images Courtesy of Dior

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