Dior Men's Latest Campaign Marries Fashion and Art

Dior Men's Latest Campaign Marries Fashion and Art

Dior Men's FW19 campaign takes a walk on the wild side.

Dior Men's FW19 campaign takes a walk on the wild side.

Text: Teddy Willson

Dior Men’s latest campaign combines some of fashion’s favorite elements at the moment: animal print, the utility trend, cozy sweaters, and edgy artwork.

Kim Jones, who designed the Dior Men FW19 collection, collaborated with Raymond Pettibon, a punk artist with a cult following, for the line. The artist pulled inspiration from Dior’s rich history while putting his own spin on the timeless brand.

The collaboration honors not just the label, but Christian Dior himself. The French designer ran a gallery and collected artwork before he founded his namesake luxury label. For the campaign, the garments were photographed in a scene reminiscent of Pettibon’s home state of California during the seventies, a time that witnessed a major underground, punk-rock and street art movement. Pettibon’s artwork serves as a backdrop to the clothes, which also feature his work, while his take on the classic Dior logo makes appearances throughout the collection.

Leopard print coats—one made of leather—and plush zebra scarves add a wild element to Pettibon’s flashy artwork. Jackets designed to look like bulletproof vests and black side-release buckles result in an industrial and powerful look. A sweater, which emblazoned with the artist’s unreleased artwork, lends a softer note to the collection.

Watch the video and click through the slideshow to see Dior Men’s Winter campaign below.

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